Our Cover Story – From the runway to our catalog.

If you’ve seen our Everything for the Workplace catalog for 2011, then you’re probably familiar with our rather unique cover. Its styled in a magazine concept, similar to Vogue magazine for example. But did you know the story behind the cover? Read on, and we’ll give you the back story.

         

It all started when we celebrated our 9th anniversary with an employee driven “runway” contest. Employees were divided into teams to create an entry in our own fashion show. From one of those teams, we were rewarded with the following amazing entry…. a dress made out of Post-It Super Sticky Notes.

  

The runway show was a hit and while we saw a lot of great entries, this creative use of office supplies served as a fantastic inspiration for our next catalog cover. Even better, it allowed us to showcase one of our own employees, Account Executive and mother of two, Sarah Johnson. In the fall of 2010, we flew Sarah into Chicago for a professional photo-shoot to get our cover just right. We’re really happy with how it turned out, certainly very unique in what has traditionally been a fairly boring industry for catalog covers.

So now we’re faced with the challenge, what should we go with next year? How do we raise the bar? We’re thinking we’d like to perhaps continue the theme, and include employees again. Feel free to share your ideas!

 

About Jason Player
Chief Information Officer for Innovative Office Solutions. Responsible for making sure that all employee, customer and supplier partners have the information they need to meet their goals.

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