Are You Ready for the Trade Show Season? | Innovative Office Solutions

Jennifer at the WBENC National Convention 2013

Promotional products are an excellent way to attract people to your booth during a trade show while exhibiting and following up with potential clients.

According to the Center for Exhibition Industry Research,  4 out of every 5 people walking the trade show floor are your potential customers, making a trade show exhibit an extremely valuable tool in which to gain new business.

In 2012, according to the Trade Show Executive Forecasting Board, the average trade show was expected to grow 3% in exhibiting companies, 3.5% in attendance, and nearly 6% in revenue and, according to the Convention Industry Council, direct spending attributed to trade shows was $33.7 billion dollars in 2010. This means that with every trade show you attend, the more responsible you are for your company’s financial success.  Below are a few things to keep in mind when planning, and executing, your trade show display and presence.

Some components of a successful trade show include:

Pre Show Buzz Builders and Booth Prep

  • Announce your trade show to potential attendees. Get your hands on a list of attendees and send lanyards, wristbands, badge pouches, magnets or bags to your top 500 prospects
  • Are your booth employees ready – do they have branded apparel?  Pick a bright color so they stand out in the crowd of exhibitors
  • Table covers, table runners, banners, pop up displays.  All items to attract the attendees to your booth

In-booth Traffic Builder – that unique item to attract attendees

  • Grab their attention with your branded items –
  • Level 1 attendees – General foot traffic –  passersby who stop by briefly ; you still want to give them a take away item with your name/message on it
  • Level 2 attendees – Qualified leads on the show floor those who connect with your staff; potential clients who you  would contact after the trade show
  • Let us come up with unique ideas to WOW your booth visitors!

After Show Follow-Up

  • Send out a personal “Thank You” and include your custom business card magnet which will really reflect positively on your company
  • Follow up with a phone call

Call us to help you create the best trade show experience for you and your potential clients!  Our niche is to work as part of your team and provide you with the most creative unique products with your name/message.  Just provide us with your theme, budget and needs; we do all the research so you don’t have to.

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